Setanta Sports goes pop

There are a few ways to view the Setant developments. After listening to a few radio phone ins, I got a little irritated with the view that Setenta Sports was an evil phenomenon that exploited the armchair football fan in a new way. Sky TV have been charing us for 17 years for 'sports packages' and Setanta had more depth than just the Monday nighters. US PGA Golf. IPL 20-20 cricket, SPL and boxing will all be missed.

So as suspected in my article in January about ESPN bidding for Premier League football rights, this huge Aerican media giant will now have a go to succeed where Setanta failed.

Yes I agree that raising season tickets and TV subscriptions is an ugly side of football for many football fans who just simply don't want to miss any action. However, such is the pull of the Barclays Premier League for players all over the world that we pay a premium for the best league in the world and I for one am happy to do that.